By Hidden Values Daily 
Sony Group Corporation is expanding its partnership with Amazon Web Services (AWS) to accelerate its enterprise AI initiatives and develop its Engagement Platform. This collaboration utilizes AWS’s AI services and Amazon Bedrock AgentCore to empower Sony’s global workforce with generative and agentic AI, while also creating deeper connections between fans and content creators across its diverse business segments. The initiative aims to enhance efficiency, drive innovation, and deliver “Kando”—deep emotional experiences—to audiences worldwide.